A Bit Of Fun Or Wildly Inappropriate? | SWAK Review

The items in this post were gifted to me in exchange for a review but all thoughts, feelings and shenanigans were totally my own.

 

Okay, so when the opportunity to review SWAK keyrings arose I admit I had to do a Google search – have you heard of SWAK? If, like me, SWAK is a bit foreign to you let me try to explain what they are.

SWAK – which by the way stands for Sealed With A Kiss – are trendy novelty keyrings. Shaped like lips and available in a variety of designs, the idea is that you take your SWAK and hold it up to the face or hand of a friend, family member or other one to give them a kiss. Popular in America they are now making their way here to the UK!

So you might be wondering what’s so exciting about lip shaped keyrings…and that’s because I missed out the most fun (funnest?!) part – when in contact with skin the keyrings make kissy noises. That’s right, hold it up to your face and expect a big loud MWAH. The longer you hold it there, the longer the kiss lasts.

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So I am sure that most of you probably realise by now that SWAKs are not really targeted at me, a grown woman with a career and (almost) everything else. The target market is clearly a few years (decades?) younger than me. So why did I offer to review them?

There’s a certain fun in not growing all the way up, often reserved for grandparents and stereotypically wild aunties. The reality is that it can be anyone! There’s a certain level of maturity needed to be a little immature and it’s all about walking that line. I don’t have a problem with finding things fun or enjoying things that some people would think I should be over (Disney and Harry Potter, I’m looking at you).

As far as I was concerned, SWAK keyrings looked like a ton of fun, and since they’re a keyring they have a practical application too. So when the opportunity arose to try them out, of course I jumped in with both feet.

I was sent three of the many available designs, and each one was cute as heck! As well as the keyring you get a little postcard that you can write out for your friend and a sticker. As it turns out, the key rings have a small slot in the top so that they can double as a photo stand when not being used as a keyring! It’s like the fun just keeps on giving.

I was on holiday with my parents when I was trying them out, and my Mum was also fully embraced in the fun of them. While I knew the keyrings made kissy noises, what I wasn’t prepared for was the other noises they make – one of the ones I received offers a very French sounding OOH LA LA after every second kiss! This is where I can start to see how some people would think that these keyrings are a bit inappropriate for children, but the reality is that it is very evident they have been created purely with fun and giggles in mind!

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While the packaging says suitable for age 5+, I would say that they are marketed more towards pre-teens and young teenagers. I can see a five year old having a lot of silly fun with this kind of thing though! While there is an image on the website of a teenage girl using her SWAK to ‘kiss’ a guy, I think they are more being marketed for girly sleepover fun and not to tell a boy you like him without getting cooties. If you think that using kissy keyrings with your gal pals somehow promotes lesbianism or homosexuality, please remember to take a good hard look at your life.

Final thoughts on SWAK? Fun – so much fun! Watch where you buy them though – on Amazon they do seem a bit pricey as they are being rolled out in the UK, currently retailing £18 for one SWAK (while in the USA it is $12 for two) however they are available in Smyths toy shops for £6.99 each – a much better price!

For everything you need to know about SWAK keyrings, check out their website! 

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